Research On The Problems And Countermeasures Of A Bank Of BY Branch Investment Banking Business

In recent years,with the development of the financial market and the client’s mature of the financial consciousness,more and more clients haven’t satisfied with the triditional loans and diposits of the bank, but required banks to provide investment bank operation which included restructuring and merger, financial consultants, cost consulting.Meanwhile, with the rapid development of financial disintermediation, shadow banking, Internet Financial,in order to adapt the changes of the client’s demand,the commercial banks are going to accelerate development of the knowledge intensive,high value-added investment bank business,so that the traditional merchant banking and the investment bank business can support mutually and develope harmoniously with each other,which helps the merchant bank to get out of the quagmire of the scale expansion and the low level of homogeneous competiton,cultivating core competitiveness.The research framework is divided into three parts:the domestic and international theory of learning,the present situation and problems of the investment banking business development of commercial banks in China and how to slove the problems through innovation an development in the future.Nowadays,the investment bank business of commercial banks has become an important source of income,however,there is still a lot of problems through the development which nees the banks research the newly-developing business in risk prevention and control,product innovation,integrated opration mode.Consequently,banks can enhance its competitiveness.