Ning Bo Wu Long Tan Mountain Tourism Project Orientation Research

Mountain tourism development project management is an important component of China’srural development, also in line with the basic direction of industrial structure adjustment in thepresent stage of our country, and business development of mountainous tourism project cannot dowithout for precise positioning of the project. At present, the process of development ofmountainous tourism management problems of the same low development efficiency, businessmodel, and the social economic factors, policy factors, tourists evaluation will affect the mountaintourism project development and management. In this paper, through the survey evaluation inNing bo were randomly selected Wu Long tan201tourists, with Ning bo Wu Long tan mountaintourism project manager and staff interviews, reference Zhe jiang Kai hua Qian jiang source, Suichang Dragon Valley, Wen cheng Tong ling shan mountain tourism project managementdevelopment case, based on the systematic analysis of Ning bo Wu Long tan mountain tourismproject internal and external environment and their own the advantages and disadvantages of, bySWOT analysis, summed up the overall strategic positioning. Based on the Wu Long tan mountaintourism project overall strategic positioning, the positioning theory, clear market positioning, theirown product positioning and image positioning.In this paper, using secondary data, travel survey data and interviews for data, the first surveyand the present development situation of Wu Long tan mountain tourism projects are introduced,and summarizes the facing problems in the process of project development. Secondly, responsiblefor the Zhe jiang Kai hua Qian jiang source, Sui chang Dragon Valley, Wen cheng Tong ling shanmountain tourism project interviews, and summarized the management and development ofmountain tourism projects of the same type problems. Thirdly, based on the travel survey data,using SPSS17.0software to analyze visitor evaluation. Finally, on the basis of empirical analysis,using the SWOT analysis, summed up the overall strategic positioning, and on this basis, usingpositioning theory, clear market positioning, Wu Long tan mountain tourism product positioningand image positioning.Research shows that: the need to adopt differential marketing position of Ning bo five Longtan mountain tourism project development and management process, using their own uniquetourism resources, to enter the high-end leisure and vacation market. Among them, the development of "Twelve Long tan waterfall" core tourism resources continue to focus, depthmarketing target market, create a unique Wu Long tan scenic spot core identification in Zhe jiangprovince.