| With the rapid development of tourism,the tourism industry has become a strategic pillar industry of our national economy.As the core of tourism scenic area is more and more attention.In recent years,the state issued a series of policy documents to guide and promote the development of tourism industry.In 13th Five-Year plan to build a new system of industry explicitly pointed out that we should vigorously develop the tourism industry.By the end of 2016,the State Council issued the "13th Five-Year"tourism development planning.A series of national policies indicated that China's tourism industry will have the opportunities to development in milepost sense.Scholars at home and abroad from different angles analysis the tourism development of the corresponding study,the perspective of research abroad mainly from tourism planning,tourism life cycle,regional tourism development,tourism resources etc.It mainly from the domestic rural tourism,ecological tourism,and regional tourism research an aspect of Tourism The scenic area development research in the primary stage,has not yet formed a complete theoretical framework.This paper adopts the method of theory and practice combination,Aims to study the tourism development in the course of business,and how to combine the local and scenic characteristics,reasonable allocation of tourism resources,rich tourism products system,enhance the core competitiveness of the scenic spots,improve the scenic area visibility and market awareness,so as to promote the sustainable development of scenic spots.Under the background of global tourism development,Zibo municipal government attaches great importance to the development of the tourism industry,the development of 2016 Zibo Global Tourism Development Planning to promote the establishment of Zibo City.In 2016,Zibo all has 49 million 112 thousand and 900 domestic tourists,tourism revenue 50 billion 421 million yuan.However,there are still some problems in the tourism development process of Zibo,such as in the lack of development and integration,lack of high-end tourism personnel,the lower level of tourism service facilities and public infrastructure,series of products,the depth of the development is not enough.This is bound to increase the development of tourist attractions and support efforts to promote the further development of Zibo tourism industry,promote the stable and effective growth in Zibo the city's economy.Tan Xi mountain tourist area as a national AAAA scenic spot,it has the resources and brand advantages and in recent years the rapid development momentum in the national tourism industry transformation.The background of development,how to seize the opportunity for the development of the transformation of the depth of development and to enhance the overall competitiveness of Tan Xi mountain tourist area,promote the tan Xi mountain tourist area sustained,rapid and healthy development of great significance.The author hopes that through this study,the system analysis of the status of tourism development in mountain lake,put forward with the specific development strategies of Tan Xi mountain tourist area from a practical point of view,on the one hand makes the research of tourism development can receive more attention,on the other hand can enrich the research achievements of the development of tourism scenic spots.Based on the investigation,the basic situation of Tan Xi mountain tourist area tourism resources were collected and the tourism resources according to the National Tourism Administration "classification,investigation and evaluation criteria for the quantitative evaluation on the tourism resources,it found that most Tan Xi mountain tourist area belongs to the general level of tourism resources,with some excellent tourism resources.The tan Xi mountain tourist area tourism resources conducted a comprehensive evaluation.It found that the existing ecological tourism resources quality,the good ecological environment,rich tourism resources in the humanities,cultural heritage,development potential is big and so on merits,also has the reputation of tourism resources is not high,seasonal obviously,the homogenization phenomenon is prominent disadvantages.Therefore,the author from the two aspects of the background and current status of the development of mountain tourism resources in Tan Xi are analyzed,and the SWOT analysis of the development conditions like the advantages,disadvantages,opportunities and threats.In addition,the PEST analysis was used to the political and economic environment,legal environment,social and cultural environment and technical environment.On this basis,according to the principles and procedures of tourism development and planning,development of Tan Xi mountain tourist area of planning and the corresponding design.First,put forward four principles that should follow the tan Xi mountain tourist area tourism development process including:outstanding environmental theme,advocating the unique,around the market oriented and sustainable development principle;secondly,the tan Xi mountain tourist area of image design,the image should be positioned as the theme "in the male mountain leisure great scenic spot",again,the characteristics of Tan Xi mountain tourist area tourism resources and ecological environment,the function division of re planning and design,will determine the overall pattern of tourism area "One,two,six";and then according to the design of tourist products design principles of landscape ecological sightseeing,summer vacation,the forest recreation and health,sport exploration experience,history and culture,natural fruit,tourism and leisure real estate seven tourism products,the "tour" design combined with the characteristics of Tourism resources Tan Xi mountain tourist area with the tourism products,"two tour"tourist routes.Finally,Tan Xi mountain tourist area management measures,the author thinks that we should Tan Xi mountain tourism scenic area management,human resource management,community management,environmental management to strengthen the tourism area management four aspects. |
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