Study On Mass Transfer In Concentration And Desalination Process Through Nanofiltration

With the deepening of economic system reform in China, great changes havetaken place in the macroeconomic environment. These changes also spread to theOEM market, which has directly influenced the OEM manufacturers’ demand formotor products. In order to win greater market share, machinery manufacturers inChina and other main developed countries are making the adjustment to the originalmarketing strategies. Under these circumstances, the most important task for Rcompany is to make a new marketing strategy which is of higher market adaptabilityand more customer-oriented.The article is divided into the following parts: the first part is to find out theexisting problems in R motor company’s marketing strategy on the basis of analyzingthe current development of this company, namely the association problem, savingissue, return issue and relationship issue. The second part is to fully analyze theOEM’s macro environment, the whole industry environment and R company’s marketenvironment from three aspects which are macro environment, industryenvironment and market environment. A large amount of reliable data are collected,which are analyzed by PESTEL analysis, Potter’s five forces analysis model andSWOT respectively; And the third part is to design the new marketing strategiesaccording to4P theory including four aspects, namely product, price, promotion andchannel; besides, this part also conceives the modern prevailing E-marketing schemebased on the actual situation; The fourth part is to explain how to guarantee that thepeople marketing strategy and E-marketing strategy will be implemented smoothlyand to come up with corresponding measures.Market oriented marketing strategy can make R company’s motor products meetcustomers’ requirement, which requires the company take the customer’s interests asthe starting point, enhance the interaction between customer and company, at thesame time, propagandize the company’s brand value when in the marketing, toenhance customers’ favorable impression on company’s products, then resulting inimproving the market share.