Blue Ocean Marketing Strategy Analysis Of The League Of Motor

The small and medium-sized enterprise of our country are helpful to create growth and sustainable development of national economy. However, due to the limited enterprise scale and influence of factors such as the concept itself, most of the small and medium-sized enterprises marketing strategy, marketing theory relatively single and relatively old, cannot adapt to the needs of modern enterprise market competition. With the integration process of global and the aggravation of the market competition, the original cost advantages of small and medium-sized enterprises in China are no longer significantly. More small and medium-sized enterprises begin to pay close attention to the guidance of some marketing theories (network of integrated marketing, 4Rs relationship marketing, etc) to the enterprise marketing strategy. Based on this understanding, this article attempts from the network to the integration of profession resources,practices and analysis the theory, the current situation and the countermeasure of the small and medium enterprises, taking Blue Ocean Union motorboat marketing for example.