Development Situation And Countermeasures Of Real Estate In Shouguang City

Real estate industry is the material basis of the construction, it can play an importantrole on driving the labor force, optimizing China’s industrial structure, promoting thedevelopment of the financial sector, improving the living conditions. Experience ofeconomic development in the world shows that a country or region in the order ofentering the latter stage of accelerated development of urbanization, housing demandremains strong will last longer. From the standpoint of regional economics point of view,in order to improve a country’s overall economic strength, we must ensure that all regions,all regions, all sectors of the economy to achieve a comprehensive and coordinateddevelopment. The current development of China’s real estate industry is concentrated inthe eastern region, first-tier cities and radiation areas. Careful analysis is not difficult tofind, and rapid development in the east, a strong ability to radiate market makes big cityreal estate market has good prospects for development, while large cities due to itsinherent advantages for investment and speculative demand strong market demand,eventually forming a large real estate companies the main battlefield of the game. But thebig cities due to high land prices, strict regulation of real estate buyers and other reasonsmake it cost more than three or four lines in many cities. But with the advance speedurbanization process accelerated, metropolitan real estate market development space hasbeen transferred to the medium and small cities. Accelerate the development of transportnetworks pace of development of small and medium cities, making the rapid pace ofdevelopment of its real estate market. Meanwhile, the small city in real estate marketingis prone to innovation, and then makes their profits grow faster.Due to different conditions and regional economic development policy focused angle,real estate and real estate development of China’s small cities serious imbalance of a bigcity. In the current real estate theoretical research and development investment in smalland medium cities real estate accounts for only a small share, but by virtue of the policyadvantages of large cities and regional conditions to seize most of the high-qualityresources, real estate, small cities existed since the initial development started late slowdevelopment issues. Coupled with the impact of international economic situation, China’seconomic development in recent years, the speed of a gradual slowdown, especially in theeconomic development of small cities has been a lot of resistance, manufacturing andfinancial sectors continued downturn in the real estate development of SMEs so caughtpredicament.Real estate is not difficult to predict small city in China’s economic development, and policy-oriented new focus coming period, so the analysis of small urban real estatedevelopment will have important practical and theoretical significance. Especially incoastal areas, relatively fast economic development in Eastern China, high degree ofurbanization, therefore, in order to economically developed areas in eastern China toselect the study more representative of significance.With the rapid development of Chinese economy, the market makes a strongradiation metropolitan real estate market has good prospects for development, while largecities due to its inherent advantages, investment and speculative demand for a strongmarket demand, eventually forming a large real estate companies game the mainbattlefield. But the big cities due to high land prices, strict regulation of real estate buyersand other reasons make it cost more than three or four lines in many cities. But with theadvance speed urbanization process accelerated, metropolitan real estate marketdevelopment space has been transferred to the medium and small cities. At the same timespeeding up the development of transport networks pace of development of small andmedium cities, making the rapid pace of development of its real estate market. Meanwhile,the small city in real estate marketing is prone to innovation, and then makes their profitsgrow faster.In this paper, Shouguang City as a representative of small cities, from aspects of realestate development status and characteristics, market conditions, opportunities and risks,problems analyzed in Shouguang City real estate market opportunities and challenges.Analysis of the current real estate market in Shouguang factors are: aspects ofurbanization level of development, the level of economic development, population anddemographic base, market conditions and macro-control policies, Shouguang Citygovernment behavior. By summarizing the status and influence factors analysisShouguang City real estate, from real estate development, real estate prices and real estatetransactions, the development prospects of the real estate market in Shouguang City, fromthe "strict management of land, control of land supply and stabilize prices, regulate theland market, improve Shouguang City real estate company’s strength, step up publicityefforts to build Shouguang characteristics "four aspects of real estate developmentShouguang put forward suggestions.