Research On The Management Mode Of Yangling Seed Enterprise Under The New Policy Situation

Farmers are the source of national strength, seeds are the first of farmers. Seeds, basic agricultural means of production and scientific carrier, are also important factors to the quantity and quality of the agricultural products, and determined to the development of the seed enterprise. The threshold of China’s seed enterprise was raised under the promulgation of the new "crop seed production license management approach" on September25,2011. It is the new round of reform of the Chinese seed production. The certified seed enterprises number from8700in2012decreased to5000in2014.The order of the seed market improved gradually and the seed enterprises to realize the healthy development. As China’s only national agricultural high tech Industries Demonstration zone, Yangling has a strong advantage in wheat, corn, rapeseed varieties breeding, personnel and Germplasm resources. Under the new policy, Yangling seed enterprises should seize the opportunity to solve the problem of less breeding staff, backward breeding methods, and lack of R&D funding problems.Using the theory of modern enterprise management, the theory of regional economy, seed industrialization theory, the mode of enterprise management theory The management pattern of seed enterprises in Yangling and the promotion of seed industry bigger and stronger as the research object, this paper discussed the basis of theories relating to seed enterprises, analyzed the current states and existing problems of the seed enterprises in Yangling Discusses the domestic and foreign seed industry management mode and practice experience, put forward "modern agriculture follow Yangling " and constructed the new integrative management mode of breeding, propagation, and extension. Put forward the policy suggestions of business model innovation of Yangling seed enterprises by means of literature retrieval, the books inquiry, model construction, and typical case.Research conclusion:1. The essence of seeds and seed enterprises with a new interpretation. The seed is the carrier of science and technology information, a special commodity with high content of science and technology. It played the key role of raising agricultural production and farmers income, affected the development of Seed Enterprises Directly. The seed enterprise is an economic organization to enlarge seed science and technology information infinitely. 2. Under the new seed industry policy mergering and reorganizing of Yangling seed enterprises concentrating on the advantages is the shortcut way of seed enterprises as soon as possible to the integrative management mode of breeding, propagation, and extension through the analysis of the business model of domestic and foreign seed enterprises.3. Based on the analysis of management current situation of Yangling seed enterprise a new model of breeding joint collaboration between the university and enterprise was proposed drawing of the advanced experience of management mode of domestic and international seed industry group and combining with Yangling own advantages and characteristics on scientific research and breeding. It will Strengthen scientific and technological innovation of seed enterprises in Yangling and establish enterprises commercial breeding system.