Study On The Problems And Countermeasures Of Yangling Seed Market Operation And Management

Agricultural material market refers to the specialized commercial market divided according to the nature and function of the products related to agricultural production.It is the main place for the circulation and transaction of agricultural production materials and an important part of the commodity market.The main function of agricultural material market is to ensure the normal circulation of all kinds of agricultural means of production and provide necessary supply and services for agricultural production.China's agricultural material market is characterized by large number,wide spread and large difference in market scale.Most of the agricultural material market is formed by the spontaneous organization and aggregation of operators,with single market function and lack of unified management.With the gradual increase of the national supervision of the agricultural material industry,the comprehensive agricultural material market guided by the government will be the development direction of the future agricultural material market.The Yangling seed market studied in this paper is a comprehensive agricultural material market led by the government and developed and operated by enterprises.Due to many problems in market positioning,market investment,market management structure and other aspects,the market operation fails to achieve the expected goal.In this context,this paper focuses on the operation and management of Yangling seed market and explores the relevant knowledge of the operation and management of agricultural materials market.This paper systematically studies the current situation of operation and management of Yangling seed market through the relevant theories and methods of operation and management,and analyzes and summarizes the problems and causes of operation and management of Yangling seed market from the aspects of market positioning,operation mode,operation and management,and puts forward the improvement strategies,so as to provide ideas for further research on the improvement strategies of operation and management of China's agricultural material market.Through the research,if we want to improve the operation and management of Yangling seed market,we must improve from six aspects: first,to build a market operation and management system;second,to improve the market supporting functions;third,to improve the market operation mode;fourth,to optimize the market investment strategy;Fifth,promote the construction of talent team;Sixth,to strengthen the market brand construction.In view of the problems existing in the operation and management of Yangling seed market,this paper puts forward the optimization scheme from six aspects,which can not only effectively solve the practical problems in the operation and management of Yangling seed market,but also provide application reference for the operation and management of the same type of domestic agricultural material market.