The E-commerce Development Of Agricultural Products In Nenjiang Strategy Research

The1990s, with the rapid development of information technology, human society entered anew era-the era of the Internet economy. Internet because of its real-time, interactive featuresleaving the world’s information, resources no longer time, space and geographical constraints atany time by sharing in the field of commerce and trade, people’s traditional business concept,business forms been revolutionized the Internet, e-this new product because of its business acrossgeographical restrictions, reduce transaction costs and circulation, shorten time of circulation,regulate trading advantages and rapid development。China is a large agricultural country, but also the agricultural trading nations, rich agriculturalproperty, variety. However, in recent years, due to the peculiar contradictions of China’sagricultural production and dispersion of large-scale social market increasingly prominent amongvarious agricultural products "hard to buy","difficulty in selling" phenomenon occurs frequently,it is imperative that we establish a new service system to a modern market resolve thesecontradictions, and e-commerce transactions with other incomparable advantage of the gatheringand dissemination of information, therefore, to carry out agricultural e-commerce to a certainextent, solve the dilemma faced by the current agricultural trade。Nenjiang County is an agricultural county in Heilongjiang Province, the county’sagricultural income is the main pillar of national income. Nenjiang County agricultural speciesdiversity, quality, yield outstanding, but because of the dispersion of agricultural production, cropplanting structure, production structure is not reasonable, relative surplus sales of agriculturalproducts, farmers do not harvest yield phenomenon occurs frequently, greatly hindered theNenjiang County Agricultural and the rapid development of the rural economy。This paper is based on the requirement of agriculture production in Nenjiang County,using the questionnaire survey, data access, agricultural e-commerce consulting experts,comprehensive analysis and other methods of Nenjiang county development strategy study. Firstly,definition and concept, the electronic commerce and the mode of agricultural products e-commercetheory analysis, put forward the development of agricultural e-commerce significance, andexpounded on China’s agricultural product electronic commerce development present situation, thedevelopment of Nenjiang agricultural product electronic commerce at present are analyzed, findout the main problems that exist in the development of business Nenjiang County agriculturalproducts electronic and the causes of the Nenjiang County, according to its own characteristics todesign mode of e-commerce of agricultural products for Nenjiang County, third party tradingplatform model and agricultural products online supermarket model, and put forwardcountermeasures to develop business Nenjiang County agricultural product electronic: strengthengovernment support, strengthen the construction of network infrastructure, improve transaction thesubject of electronic commerce, strengthen the building of agricultural standardization system, training and the introduction of agricultural product electronic commerce talent, strengthen theagricultural product logistics system and build perfect network payment system, can supportreference for e-commerce of agricultural products in the development of Nenjiang county toprovide the operation mode and theory, contribute to the rapid Nenjiang County agricultural andrural economic development.