The Research On The Development Strategy Of Electronic Commerce Of Gansu Hongchuan Wine Co., Ltd

In recent years, the liquor industry is affected by the three consumption and other factors,suffered a ten year golden period of development, the liquor companies have to find a new way,will look to the e-commerce. For the liquor industry, the importance of the development of electronic commerce is self-evident. Gansu red Sichuan Wine Co., Ltd. is the only one in Gansu Province, the company was identified as the old". But with the entire liquor industry’s "cool",high-end liquor will continue to lower prices, the traditional market atrophy, serious impact on the high-end liquor market red industry in Sichuan, coupled with the increase in the cost of traditional channel dealers and after-sales service experience, young consumers has gradually become the core consumer groups and other factors seriously restricts the development of the red industry in Sichuan and into the pace of the market. How to develop electronic commerce and realize the fast and steady development of the enterprise, it is worth our thinking.This article starts with the related theory, the second part,. This paper introduces the concept and main mode of electronic commerce, and expounds the significance of the development of electronic commerce in liquor making enterprises. On analysis of enterprise internal and external environment of the PEST analysis, five forces model, general matrix analysis, SWOT analysis and other research tools are described, lay the theoretical foundation of the study. Then introduced the basic situation of Gansu red industry in Sichuan, with Gansu Hongchuan wine its own development strategy and e-commerce impact on the liquor industry, analyzes the necessity of Gansu red industry in Sichuan to develop the electronic commerce, to find out the problems in the process of developing e-commerce is likely to face the. Through the results of the analysis of exterior environment of enterprise electronic commerce development the macro environment,industry environment, competition environment, and combined with the SWOT analysis of the factors of their own advantages, weaknesses, opportunities and threats, that the feasibility of the development of electronic commerce, Gansu red industry in Sichuan. On the basis of necessity and feasibility analysis, six strategies are put forward, such as e-commerce development orientation, supply chain strategy, capital strategy, information system strategy and logistics distribution strategy. Through the promotion of brand promotion, the formation of high-quality e-commerce team, build e-commerce platform and other security measures to ensure the effective implementation of the e-commerce development strategy of Gansu red Sichuan liquor.The for Gansu red industry in Sichuan electronic commerce development strategy research, notonly for the future development of Sichuan red wine has important strategic significance, but also has the reference value of Chinese liquor enterprises current e-commerce development model.