| The civil aviation industry belongs to the typical of capital intensive industries, by the impact of the economic cycle is larger. Airlines need massive fixed cost. The high fixed cost is an important factor to the high cost of airline. The high fixed cost means that even if the airline ceased operations, fixed costs need to burden is still a large proportion of the. At the same time, the airline’s profit and not affected by the larger impact, the price of crude oil in recent years, Air China, China Eastern, the profitability of companies are not very ideal. In this context, Spring Airlines as a representative of the domestic private airlines, but also cheap aviation representative, reduce cost, improve actively from the aircraft utilization rate and efficiency of service and other aspects, improve operational efficiency, better profit effect. This research, has a strong guiding significance in practice.In this paper, from the strategic positioning, Spring Airlines management concepts, marketing methods to start, comprehensive use of Potter’s five forces theory, market segmentation theory, competition theory and SWOT model analysis and other aspects of the Spring Airlines profit type analysis. And age aviation future sustainable development gives some suggestions, hoping to provide reference for the development of the domestic aviation industry. The first part introduces the background and significance of the paper, and explain the structure and frame of research methods in the.The second part introduces the Spring Airlines, especially focuses on the background, strategic positioning, marketing strategy and the development of the company.The third part combined with the Potter five forces model, revenue management theory, market segmentation theory and SWOT analysis for the comprehensive analysis of spring airlines. The fourth part current situation of airlines, Spring Airlines Based on development, Spring Airlines continued to improve profitability and gives the solution. |
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