Analysis On Brand Strategy Of Chinese Jewelry Industry

Since China’s reform and opening up, with the rapid development of our economy and the comprehensive national strength enhanced, the income of urban and rural residents increased rapidly. And the residents of the material consumption and spirit consumption demand is also rising. This is for jade jewelry industry in China provides an unprecedented development opportunity. Jade jewelry industry also face fierce competition in recent years. Many famous brand jewelry jade shops are always bustling, but the ordinary jewels counter is relatively quiet a lot. A lot of scattered jewelry jade operator is the crisis of survival, and the main reason lies in the jewelry jade product homogeneity, the lack of brand consciousness and the core competitiveness is not strong.Therefore, in the context of economic marketization, as the high-end jewelry jade market access requirements, the expansion of autonomy for Chinese operator jewelry jade jewelry, jade institutions abroad market shocks, and the formation of a buyer’s market, the survival and development of Chinese jewelry jade operator must face the market, the implementation of brand strategy and brand management. Create jewelry jade brand is not a question that you want or not, but a historically inevitable. Now need to consider is that in the jewelry jade of increasingly fierce market competition, how to enhance the jewelry jade operator’s brand awareness, how to create jewelry jade brand, create a number of competitive jewelry jade brand has become an important subject for the development of Chinese jewelry jade industry.This article analyzes the jewelry jade brand strategy development present situation and proposed the jewelry jade brand marketing strategy and the concrete implementation plan. All is to promote the industry to establish brand competition consciousness, improve enterprise’s own culture and values, maintain and respect the enterprise brand, specify jewelry marketing market and improve the level of enterprise management. They are also for the healthy development of jade jewelry industry in China to lay the good foundation.