The Research On Brand Marketing Strategies Of Mingsheng Pharmaceutical Company

With the world and the diversity of the globalization of economy, because the market mechanism and the uncertainty of the consumption demand is growing increasingly violent, market competition, in such worldwide-diversified market environment, enterprise how to achieve long-term survival and development is a high-profile problems. More theory and practice indicate that implement a comprehensive, innovative and unique marketing management mode is the enterprise market environment of long-term operation of the basic way to keep its competitive advantage. Especially for our national enterprise's joining WTO, the market economic system reform, our country enterprises need to join the globalization.This paper studies the theoretical analysis and normative analysis method with Min Sheng pharmaceutical brand strategy development, for example analysis, first of all, a systematic analysis of the marketing of the basic concepts and framework, judging from home and abroad research present situation, the marketing mode, the development process and characteristics of new marketing concept made further discussed; Secondly, based on this analyzes the status and problems of marketing, in a diversity of market environment, with respect to the enterprise brand marketing theory model and strategy done some analysis, analysis of the connotation and brand strategy brand strategy combinations of function and principle, and brand strategy combinations model are discussed; Finally, in investigation and analysis on the basis of people's livelihood pharmaceutical, for example, brand marketing development made normative analysis, the people's livelihood in pharmaceutical analysis, internal and external marketing environment and marketing strategy choice, further construction and the people's livelihood pharmaceutical enterprise established brand marketing strategy and planning, marketing enterprises formed Min Sheng pharmaceutical strategic goals and marketing strategy combinations, and the people's livelihood pharmaceutical enterprise brand strategy overall planning and key to do a detailed analysis, then put forward relevant Suggestions and strategies.