The Construction Of Index System Of The Whole Businessbased On The Balanced Scorecard

As thewhole business operation era, operatorshavanew opportunities, also ushered in the new challenge,A mobile as a subsidiary of China mobile group, of course, inevitable have the new opportunities and new challenges.With the completion of restructuring of telecommunications industry, three operators have the qualification for the whole business operations at the same time, but with the deepening of the whole business operation, we found that the index system of the whole business operations before already can not adapt to demand of the new era, if not improved, is likely to bring great losses to the A mobile, such as in competition with unicom, telecom’s A went by, market share is not encroach on telecommunications industry, and so on.Before the construction of index system of all business operations don’t adapt to the demand of the new age, mainly because ofA after moving into the era of the whole business, the main business of essential changes have taken place in the specific business, too much emphasis on financial indicators could limit the development of new business, A mobile complex organization structure, leading to the whole business operation efficiency is low and so on.A mobile in order to solve these problems, improve the efficiency of business operations, we based on the balanced scorecard to build a set of index system of all business operations, it besides attention before the financial index, also introduces the non-financial indicators, and through the AHP method to determine the index weights of index system.This article first expounds atelecom operator whole business development present situation and introduces the foreign telecom operators in the whole business operation experience. Entrance from the present situation of a telecom operator, analyzes the problems existing in the whole business operations, and put forward improvement ideas to solve these problems. This article is based on the actual situation of thetelecom operator, using AHP method, from a financial, customer, internal process, learning and development four aspects obtains, pick out the suitable indicators, and determine the corresponding weight, build a set of new index system of all business operations. Then the index system used to practice, and continuously optimized, in the long run is conducive to promote the whole business operations of a moving ability.