| In the past50years, Chinese tourism developed from an insignificant industry to the21st century’s sunrise industry in pace with the swift and violent development of the world tourism. Tourism development mainly depends on tourism scenic spot, have entered the fast development phase, new tourism scenic spot are developed and constructed unceasingly in various provinces and areas using the local history and the natural resource which causes the quantity to be increasing in domestic tourism scenic spot and market competition to be intensified rapidly. Moreover traveling plans and develops of various areas adopt the guidance of resources, they are thought owning the market superiority and the economic superiority for sure in case of resource superiority. This also causes design of tourism products and arrangement of tourist routes in various areas, often is identical with development thoughts and product plans. It becomes the matter of main concern the tourism scenic spot to survive and development in the intense market competition.Nanshan tourism scenic spot in Yantai locates within beautiful Lushan which is domestic scenery of Longkou in Yantai, Shandong Province. As one of the first awarded batch187AAAA level scenic spot of our country, it is one tourist attraction which combining natural landscape with humanities landscape, owns cumulative culture, rich and unique tourist resources. The paper is taken Nanshan tourism scenic spot in Yantai as the object of study, by means of SWOT analysis, grey prediction model, the investigation interview and observation, the quantitative and the qualitative data analysis, which is analyzed and researched the problem of survival and the development of Nanshan tourism scenic spot. The paper is considered for the purpose of further development of the rich tourist resources of Nanshan, establishing the superiority tourism industry, speeding up the development of Nanshan tourism industry, proposing feasible suggestions of Nanshan tourism industry, providing the basis and the reference for the new tourism projects in Nanshan, and then leading the development of tourism industry of Longkou in Yantai, even whole Shandong. In addition, new ideas are attempted to investigate how this kind of tourism scenic spot to survive for a long time and develop in the future which neither owning historical background nor being gifted with competitive power.It is divided into seven parts. The1st chapter is the introduction section, it is introduced including background and the significance of the elected topic, methods of research, technical routes, contents and ingenuity of research. The2nd chapter is the synthesized description theoretically, it is introduced that the meaning and the types of tourism scenic spot, then developing phase of international tourism scenic spot and the present situation of tourism scenic spot. The3rd chapter is the overview of the development of Nanshan tourism scenic spot, which mainly concerns on the formation background, developed history, overviews of the present scenic spot and feature tourism programs. In the4th chapter it is analyzed the strength, weakness, opportunity and threat of Nanshan tourism scenic spot in Yantai. In the5th chapter it is carried on the quota forecast of passenger capacity with the gray forecast model, and the diagnosis of source of tourists through the questionnaire survey of the Nanshan tourism scenic spot. On the basis of the above mentioned, development planning propositions are proposed of the Nanshan tourism scenic spot in the6th chapter, which include Nanshan Chinese love the holy, Nanshan movie city, Nanshan xanadu and nanshan souvenirs. It is proposed that the development countermeasures about speeding up the development of Nanshan tourism scenic spot in Yantai in view of it’s insufficiency in the7th chapter, including innovative development, further development, market development and sustained development. |
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