Research Of The Century Lianhua Chain Logistics And Distribution Patterns

In recent years， the retail chain operations as a new business form in China hasbeen rapid promotion and development， retail chain as the business continues to expandthe scale， in the small city need expand to the surrounding area stores. However， withthe rapid development of the business and the scale， with the logistics and distributionproblems are becoming more and more apparent， especially the logistics distributionsystem of chain enterprise is not perfect， it affects the efficiency and profitability ofenterprises， so how to complete logistics model to optimize the logistics distributionsystem， further improve the efficiency of logistics distribution is the main problems ofchain enterprises need to solve.Century Lianhua supermarket is a Limited by Share Ltd to direct business，franchise and merger and acquisition management in a multi mode of chain supermarket，with several outlets in the country， each branch coverage of the22provinces， inChinese has maintained a leading chain of retail location. For such a large retail chainenterprise， logistics distribution system is complete is the foundation of operation，However, with the rapid development of the Century Lianhua chain enterprises, thedevelopment of logistics distribution system of enterprises and enterprise expansionspeed is not synchronous, judging from the present situation, Century Lianhuasupermarket logistics distribution mode is still in the primary stage, a delivery method isstill very backward, the logistics system lags behind the development of chain enterprisesbecome the Century Lianhua the "bottleneck". This problem is not only in the CenturyLianhua enterprises, most of the chain enterprises in China has the same problem,through the practice has proved that the development of chain business really cannot dowithout the logistics distribution, logistics and distribution reasonable to chain operationof the unified procurement, unified distribution, unified price can be realized, thepossibility of establishing a professional, the socialization of the logistics distribution center in relation to the size of chain benefits. As the chain enterprises to choose asuitable mode of distribution of oneself to the development of chain operation plays animportant role in the distribution pattern, the right is a prerequisite to improve thedistribution of economic benefit of chain enterprises. Therefore, the design andimplementation of logistics for the Century Lianhua chain enterprises are discussed. sothe design and implementation of logistics for the Century Lianhua chain enterprises arediscussed.This paper is divided into six chapters， respectively is the background， theoryresearch， Century Lianhua chain enterprises distribution mode selection and otherpoints， and the main effect and the causes of logistics distribution mode of chainenterprises as well as the Century Lianhua Lianhua century chain enterprise logisticsdistribution and optimization strategies are described. Research on logistics distributionmode of the Century Lianhua chain enterprises， this mode makes the actual demand oflogistics technology and Century Lianhua chain combination. Put the The fourth partylogistics distribution mode Applied to The subject. In this paper， on the basis of thedistribution center location model of AHP and the center of gravity method in locationoptimization， the optimization strategy based on adaptive genetic algorithm for vehiclescheduling to improve， finally realizes the Century Lianhua chain enterprise logisticsdistribution mode.