Tsinghua Town350000City Commercial Complex Plan

The real estate industry as a pillar industry of China’s national economic development play a decisive role, has the role to the entire national economic development. As China’s economic and social development, the consumption level and the ability to buy in a steady growth, but in recent years, all over the face rising house prices and the pressure of public opinion, in order to curb housing prices rose too fast, ensure the reasonable development of the real estate market, the government introduced a series of macro-control policies, from the curb demand, increasing supply, strengthen the supervision of omni directional control.Now, the real estate products increasingly mature, increasingly growing homogenization and consumer purchase rationalization for real estate development has brought tremendous pressure. The real estate market transformation, sales of commodities to intrinsic properties of the rational and scientific in order to the healthy development of enterprises is the important condition, the real estate marketing granted by real estate developers are highly valued. But now many developers marketing planning practice in the history is not long, the real estate marketing planning has many problems, which directly affects the development of the enterprise itself, to formulate a scientific and perfect marketing plan has become the key to business success or failure. Under the condition of modern market economy, the real estate enterprises to win the key lies in whether the consumer needed to provide products to the market, through the exchange of the realization of product value, so as to promote the continuous development of enterprises. But now many developers marketing planning practice in the history is not long, now real estate marketing planning still exist many problems, which directly affects the development of the enterprise itself. Therefore, relationship marketing strategy to the key to business success, in order to ensure the rapid development of enterprises, a good marketing strategy is particularly important.Combining the working practice, using the theory of knowledge,"Tsinghua University City350000square meters of urban complex" work out a detailed business plan. Through the analysis of China’s macroeconomic environment, industry environment, market supply and demand, to clarify the situation, China’s real estate market in the future development trend, the advantages and disadvantages of Tsinghua University City and the opportunity and the challenge, and accordingly formulate marketing plan Qinghua Town, including the selection of target market, market positioning, marketing mix, make a detailed plan for the implementation of the marketing plan and through the analysis of the project risk, put forward the corresponding risk prevention and control measures, this paper dissects "Huamao center" Tsinghua city-marketing project strategy, through the company’s internal and external analysis, analysis of the project area of the market, identifying the target market and market positioning of the project, and works out a set of marketing combination strategy, and finally to "the marketing strategy research on China Trade Center" Tsinghua University City project, as an example, describes the whole process of marketing strategy formulation, which aims to provide a clear extension node and sales cycle for the company, the company has a clear understanding and judgment of project management.