Research On Marketing Strategy Of Residual Heat Heating Patent Products In Tsinghua Energy Power Plant

Environment pollution and energy shortage have been restricting the continuous and stable development of our country and even the global economy.In the north of our country, heating system is mainly composed of central heating. This kind of heating consumed huge energy and seriously discharged of pollutants. Along with the rapid expansion of urban area in our country, we have put forward higher requirements for the heating capacity and transmission capacity of our city. Under the condition of making sure not to change the status of heating network system and heat source, improving the heat source heating capacity and transmission capacity has become a pressing problem all levels of government and thermal enterprises facing with. At the same time, with the constant improvement of the requirements of heating enterprises to heating equipment technical performance, marketing heating products has also become an important problem equipment manufacturing enterprises facing with.The paper studies the marketing strategy of afterheat heating patented products of qinghua energy power plant, and finds out the technology marketing strategy of colleges and universities patent products combined with the market. The paper is divided into six parts, and respectively introduces the background and significance of the research and afterheat heating patented products of qinghua energy power plant. In addition, the paper analyzes the marketing environment of afterheat heating patented products of qinghua energy power plant, the advantages and disadvantages of qinghua energy by itself and the opportunities and threats we are facing with. At last, the thesis proposes the marketing strategies of afterheat heating patented products of qinghua energy power plant. By studying, we not only make the systemic pectination on the issue of the unit, but also hope to provide a typical case for the research of patent products to the market.