| With the deepening reform of university social logistics, DWWY company as one ofthe pilot units, although with certain inherent advantages in the competition, but there aremany requirements of their own inadequacies, and the modern enterprise system still lagsbehind, especially in comparison with other advanced property companies, still a big gap,but the face of the fierce market competition, strengthen market-oriented universitylogistics socialization reform will inevitably require university logistics service companiesconduct business operations according to market principles. Then thus from thePerspective of the social market economy reform process of some university logisticsmanagement problems becomes necessary.In this paper, DWWY company, for example, the use of relevant theory and researchmethods corporate strategic management, through the analysis of the internal and externalenvironment and the company’s development strategy problems previously consideredDWWY company’s development strategy has been unable to meet the current changingsituation and market competition needs; Existing organizational structure functions of thesystem no longer suites the company’s development; The company lack of propermanpower planning, performance evaluation and incentive systems, by redefiningcompetitive positioning and strategic positioning DWWY company to find out thecompany’s core competitiveness, proposed implementing measures DWWY companyreached a new strategic advice: adapt to the market development, Organizationalrestructuring; formed based on the overall strategic human resource planning system has itsown characteristics, performance evaluation and incentive mechanism; strengthen strategicmanagement, building excellent corporate culture; intensify efforts to cooperate withgovernment authorities to ensure that policy support. Through case studies DWWYcompanies,we want to provide information and reference for other universities LogisticsGroup reforms. |
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