The Study On The Development Strategy Of HD Logistics Company

With the opening of the economy,the fierce competition in the world market and the overall rise of the networ k economy to the logistics industry has brought a ne w round of change s in the logistics m arket began to informatization,specialization,automation direction.From the face of ne w international and domestic property enterprises into th e original large property enterprises and emerging sma ll and medium enterprises competitive threats and complex market development,the third party logistics enterprise to the healthy and stable developm ent,need to combine their own conditions and the e conomic environment of e nterprise development strategy and reasonable.In this paper,HD logis tics company as t he research object,the f irst is the HD logistics company's strategic analysis of the status quo.Ba sed on the analysis of the status quo of the deve lopment of the company,the origi nal strategy of the study,summe d up the origi nal strategy of the pr oblems and causes.Secondly,according to PEST and five for ce model,this pape r expounds the ma croscopic development environment and i ndustry development environment of HD logistics compan y.Based on the pres ent situation and environmental analysis,the SWOT method is used to summarize the advantages and disadva ntages of HD logi stics companies and t he opportunities and thr eats.Through t hese two parts of th e finishing and summary,HD logistics company strategy to develop the feasibility and focus,that is,from the origi nal rapid e xpansion to stable development,f ollow the original strategic objectives based on th e use of stable strategy.Specifically for the speed supply strategy,efficient storage strategy,cooperation strategy,talent strategy and customer relationship strategy,and for the implementation of the strategy to provide security measures.In this paper,through a combination of theory and practice,research from the aspects of strate gy selection an d adjustment methods for e nterprise strategic decision to develop and implement correct and reasonable in the face of the complex and changeable market competition environment.