Strategy Analysis Of D Company In The Development Of Red Date Business

With the gradual development and improvement of the people’s living standards and socialsecurity system, the consumption level of urban and rural residents continued to improve inour country, People pay more attention from subsistence to the taste, nutrition, otherfunctional consumer brand and so on. Besides, they begin to turn from occasional consumptionto daily consumption, persistent consumption. Therefore, people pay more attention onmodern nutrition and health, and the demand for green food is also growing. Jujube indeep-processing are green food, because of its rich nutritional value and therapeutic value,the competitive advantage in the consuming market is very obvious. D Company is mainlyengaged in the cultivation, production and sale of jujube series products. After severalyears development, D company has developed into the whole industry chain production inXinjiang, it contains jujube cultivation, processing and sales, and D company is one of thelargest modern food (dates) production and processing enterprises. The company hasestablished a relatively complete product line, as it is located in Xinjiang, and the uniquegeographical advantage is very special, the products are of good quality, and the salesnetwork has been extended Urumqi to Shenyang, Beijing, and Shanghai. Despite thedevelopment momentum Company D is very powerful, and the scale has been expanding, but thecompetitive environment is still faced tremendous development pressures. Especially inrecent years, various types of food quality and safety problems come up frequently.Government regulation on the food industry has intensified. The food industry has evidentprogresses than before, especially in terms of technology, market competition, products,services, marketing tools, etc. Market competition has been developed from a low level to ahigher level gradually. Therefore, the development of small and medium food enterprisesare facing volatile external environment increasingly, Competition has also become morenumerous and complex, Enterprises should be aware of timely industry information when itis developing, real-time should control the dynamics of market. According to their ownadvantage, Developed business development strategy to follow the market’s businessdevelopment strategy, is very essential.In this paper, D company is the object for the study, D company considers the existingproblems as a breakthrough, and combining the characteristics of Chinese jujubedeep-processing food markets, the author makes a careful study in D Company’s businessdevelopment strategy. By analyzing the impact of products on the market, the author appliesthe SWOT matrix analysis, PEST analysis, environmental analysis to the comprehensiveanalysis of the industry’s internal and external environment, and conducts a systematic,scientific and highly workable business development strategy for D company’s businessgoals. The author strives to provide a theoretical guidance and practical reference value forthe jujube business development in D company.