| NT Information Co., Ltd. is a famous IT solution and services provider in China, NT focus on the following business areas:Software development, SI, devices for Financial services industries, R&D of IT products. NT was a listed company of A shares stock market. NT dedicate in the R&D and application of High-tech Information technologies, with more than 20 years experience in IT implementation of Financial services, NT had build its core competency in IT professional services industries.The Financial Crisis in 2009 influenced financial services industries deeply, their IT budget was frozen, NT's orders received were decreased, both software and SI business was affected. Banks are spend more money on software, which give NT new opportunities, IT investment of Banks are tending rational, hardware spending tends to be stable, while demands on application software especially consulting services are increasing, NT needs to adjust their strategy to respond to these challenges. Author of this thesis obtained many firsthand information through interview with different SBU and BU leaders, function department managers, This topic for analysis in strategic management theories based on analysis of NT company, combining the system integration industry background and characteristics, and NT's internal competency factors includes Human resources Capital, Sales and marketing, products, finance etc. After the SWOT analysis and GE analysis, the thesis evaluate and define NT's development Strategy, NT's development position and objectives, business and product portfolios, the implementation plan needed to support NT's general strategy, which include product development transform, sales and services integration and transform, HR strategy, company culture innovation etc. The thesis also describes the evaluation and control methodology-Balanced Score Card to ensure the successful implementation of NT's company strategy. |
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