The Research On The Development Strategies Of Shenyang Vanke Property

Property management from scratch, from extensive to intensive, this burgeoning industry is closely related to people’s life, closely related to the social harmony and stability. Since the1980s, modern property management idea and the operation mode came from Hong Kong into the Mainland, it has quickly been flourishing in China mainland. Because of its broad and bright prospect, it was regarded as modern urban sunrise industry. The government issued a series of laws, regulations, policies, and began to carry out the local legislation, gradually make property management to legalization and standardization of the healthy development track.China Vanke property have emerged in the real estate business in China Vanke, along with the growth of China Vanke Co., which is an important component of Vanke brand, was once Vanke’s "the last line of defense". The value of China Vanke property for real estate is mainly embodied in increasing the brand value of Vanke, the contribution of the brand is greater than the profit contribution.With the continuous growth and development, the way of improving customer satisfaction, regardless of the cost, to obtain the customer’s way of word of mouth is facing more and more problems, the development of property which is relying on real estate subsidies to support is unsustainable. In2008, China Vanke property completed the separation between real estate and construction management.Whether from the administration management or the autonomous operation, China Vanke property will lose the blood transfusion and support of real estate, it must select a market-oriented path. At the same time, with the rapid expansion of China vanke real estate, China vanke property must also keep pace with the real estate developers to protect their management capability and undertake capacity to meet the requirements of real estate, China vanke Group continues to brand while also enhancing the profitability of the contribution, we continue to meet growing customer demand for services, China vanke property should eventually become a new profit growth point group.Through studying on several factors, such as the trend of the developing property management, the policy factors of the property management industry, the direction of specialized development and the profit model, this article based on the principles of strategic management and analysis tools, combined with the actual situation in Shenyang China vanke property management company, property management market emphasized on the analysis of the external environment and internal environment. Using the SWOT analysis method, the article analyzes Shenyang Vanke property itself strengths, weaknesses, opportunities and threats, and thus to make suitable for Shenyang Vanke property future three years of development strategy planning research. The paper also provides reference for the related problems property management industry with the high-speed development of the property enterprise meet today,as well as how to realize the independent existence and development after the separating between real estate and construction managemen; It has reference value for the third industry of various labor-intensive enterprise to overcome development barriers and realize the sustainable development.