The Development Strategic Planning And Implementation Of Hangzhou Vanke Property Company

Property management from scratch, from extensive to intensive, thisburgeoning industry is closely related to people’s life, closely related to thesocial harmony and stability. Since the1980s, modern property managementidea and the operation mode came from Hong Kong into the Mainland, it hasquickly been flourishing in China mainland. Because of its broad and brightprospect, it was regarded as modern urban sunrise industry. The governmentissued a series of laws, regulations, policies, and began to carry out thelocal legislation, gradually make property management to legalization andstandardization of the healthy development track.China Vanke property have emerged in the real estate business in ChinaVanke, along with the growth of China Vanke Co., which is an importantcomponent of Vanke brand, was once Vanke’s "the last line of defense". Thevalue of China Vanke property for real estate is mainly embodied in increasingthe brand value of Vanke, the contribution of the brand is greater than theprofit contribution.With the continuous growth and development, the way of improvingcustomer satisfaction, regardless of the cost, to obtain the customer’s way ofword of mouth is facing more and more problems, the development of propertywhich is relying on real estate subsidies to support is unsustainable. In2008,China Vanke property completed the separation between real estate andconstruction management. Whether from the administration management or theautonomous operation, China Vanke property will lose the blood transfusionand support of real estate, and it must select a market-oriented path. At thesame time, with the rapid expansion of China vanke real estate, China vanke property must also keep pace with the real estate developers to protect theirmanagement capability and undertake capacity to meet the requirements of realestate, China vanke Group continues to brand while also enhancing theprofitability of the contribution, we continue to meet growing customerdemand for services, China vanke property should eventually become a newprofit growth point group.Through studying on several factors, such as the trend of the developingproperty management, the policy factors of the property managementindustry, the direction of specialized development and the profit model, thisarticle based on the principles of strategic management and analysis tools,combined with the actual situation in Shenyang China vanke propertymanagement company, property management market emphasized on theanalysis of the external environment and internal environment. Using the SWOTanalysis method, the article analyzes Shenyang Vanke property itselfstrengths, weaknesses, opportunities and threats, and thus to makesuitable for Shenyang Vanke property future three years of development strategyplanning research. The paper also provides reference for the related problemsproperty management industry with the high-speed development of the propertyenterprise meet today,as well as how to realize the independent existence anddevelopment after the separating between real estate and constructionmanagement; It has reference value for the third industry of various labor-intensive enterprise to overcome development barriers and realize the sustainabledevelopment.