Research On The Development Stragedy Of Kingdee Middleware Company Ltd

The development of software industry plays a decisive role in IT construction Level of our country. Meanwhile, software industry can be divided into two categories which are basic software and application software. Middleware is the composition of the "troika" in the field of basic software with operating system and database system. It has developed by leaps and bounds in worldwide, and becomes a huge industry.Currently, middleware should be one of the fastest growing markets in the whole domestic software industry. After20years of development, Chinese software industry has had the corresponding foundation. Many organizations have gone through the stages of critical business applications and department-level applications. They are changing to the enterprise applications. However, our software industry is not strong enough overall, the degree of information is lack of development in breadth and depth, which limits the size of domestic software market. As the deepening of national information construction, there is a huge demand for application software, especially for middleware which has supporting role in network application. There are huge opportunity and potentiality in domestic middleware market.Because foreign middleware firms have entered domestic market, and other domestic middleware firms have developed rapidly, then, if the Kingdee Middleware Ltd. wants to survive in the competition, it must train its core competence. To gain the advantage mainly depends on the formulating and choosing enterprise development planning. There are different development plans in different industries or different stages. A health company needs a correct operational strategy.This article analyses macroeconomic and industrial environment, plans KML’s development target and tells how to implement. By establishing the plans and measure, the author wishes KML integrate internal advantages in the process of external environment. This study followed the logical system of questioning, theoretical basis, to solve.