Development Strategy Research Of Hytera Company

With the development of global economy and China's economy, the global professional wireless communication field has a broad space for development. This is the key period of high-tech enterprises hytera communications Limited by Share Ltd development, but also an important opportunity to hytera facing bigger and stronger, so the development of strategic research, develop a reasonable hytera company is a pressing matter of the moment.On the basis of comprehensive review of the theory and method of the development strategy of high and new technology enterprises, this paper studies the sea of Shenzhen high and new technology enterprises as the research object. The macro environment through PEST analysis and five forces model to hytera, including the political, economy, science and technology, culture, society and material, analysis of natural geographical factors, the industry environment, including the threat of new entrants, to conduct a comprehensive analysis of the external environment and internal threat the threat of competitors, substitutes the organization, then to hytera internal corporate culture, production ability, research ability, marketing ability, financial ability, human resources capacity and other aspects of further analysis. On this basis, this paper further discusses the selection and establishment of the sea development strategy through SWOT, including the company's vision and mission milestones, and studies the selection and establishment of the sea can be reached in terms of internationalization, competition, foreign cooperation, merger and reorganization strategy etc.. At last, it discusses the main measures to implement the strategy of the sea, which shows that the sea can become the most valuable professional communication equipment and service provider in the world.In this paper, Hytera communications Limited by Share Ltd as the research object, in order to develop the company level strategy and business level strategy as the goal, in-depth study of the related business strategy at the same time, hope to have certain reference for the development strategy of other high-tech enterprises.