| Management Game is an international comprehensive course with both management practice and educational meaning designed by Carnegie Mellon University. MG project simulate a typical multinational competitive environment. In this simulated environment, the responsibilities and management involve in marketing, production and finance etc. A management group usually consists of5to6MBA students who manage the virtual multinational company together. Each company manufactures and sells two types of wrist watches.PUNC International Watch Ltd. Co. is a company set up in virtual environment by a group of MBA students from Northeastern University class07MBA2. There are six members in the management group each of them plays the role as Chief Executive Officer, Chief Marketing Officer of Glory products, Chief Marketing Officer of Gorgeous products, Chief Operating Officer of Glory products, Chief Marketing Officer of Gorgeous product and Chief Finance Officer respectively. The author of this dissertation is Chief Marketing Officer of Gorgeous products who are in charge of marketing strategic management of Glory product. Therefore, this dissertation was written based on the marketing strategic management of PUNC International Watch Ltd. Co.’s Gorgeous product in MG project.This article first punk table industry’s Gorgeous series in which the operating environment are analyzed, developed a2009Gorgeous series of products marketing strategy. Secondly, the paper also describes the simulation in real operating environment in the Gorgeous series of product marketing strategy, implementation and adjustment of marketing strategy and the implementation of the summing up and adjustments made. Finally, in order to punk form the industry’s Gorgeous series last three years of operating results, based on problems in the implementation process to achieve results, the risk of several important aspects of prevention are described for this project in future and life drawing. |
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