Research On3G Marketing Strategiesof Liaoning Telecom

3G licence has been issued to China Mobile, China Unicom and China Telecom respectively along with the entry of China’s telecommunications enterprises into the3G industry. The forthcoming3G will bring the domestic mobile communications market great changes, with market competition will be more intense. Liaoning Telecom is getting ready to meet this challenge and opportunity through the release of3G licences with strategic transformation, development of mobile business and comprehensive business operations.In this essay, by using relevant experiences of mobile operators home and abroad as reference, through the analysis of the whole industry background, development situation and problems, macro environment, competitive environment, the thorough analysis using modern management, marketing, the scientific theory of enterprise internal resources and related characteristics, using the SWOT analysis, the market localization, the market scale prediction, etc, the Liaoning Telecom3G marketing strategies and business development goals are proposed.Specific requirements have been made on the subdivision of the target market, product orientation and customer service etc. Accordingly, solutions have been formulated to the integrated marketing planning on brand, sales channels and price, etc.The success of3G’s marketing lies in its implementation during practice.According to the integrated analysis of the current market, the implementation of3G service must be in consistence and coordinated with existing business operations, avoiding self-contradiction.The expansion of3G services, namely the development of value-added business, will become a key index in the future competition. Upon realizing this issue, Liaoning Telecom should put emphasis on the expansion of the contents on3G services, which will decide the future occupiers of the3G business and pushing it to its summit.