Ronghui Subbranch Of CCB The Analysis Of The Core Competence

In1990, C.K. Prahalad and Hamel raised for the fast time the concept of "core competence" in article published in Harvard Business Review, hence initiated an upsurge of research into corporate core competitiveness. At present, the core competence theory has won worldwide recognition, and has become a new theory, a new perspective and a new focus in the research of corporate development and corporate core competence building.With the deepening of economic globalization and China’s entering WTO, competence among commercial banks turned to be fiercer. At home, the increase in the amount of commercial banks, and the large emergence of banks with various scales and equities made the domestic competence more intense. Aboard, Chinese financial market began its total opening up to the outside world on December11,2006, and thus Chinese and overseas commercial banks started to compete with other on the same platform. How to survive and develop in the competition? Could Chinese state-owned commercial banks exert their native advantages and win their own way in the competition? This problem became the focus of attention and consideration for every Chinese state-owned commercial bank. For Chinese state-owned commercial banks, if they want to win in the battle against the" invasion" of foreign banks and in the new challenge of financial changes, they must enhance their core competencies, and increase their competitive advantages. This would be a strategic choice for Chineses tate-owned commercial banks currently and for a certain following period. Hence, fast and foremost, we need to in vestigate the questions such as "what is the core competence of commercial banks","how are the core competencies of Chineses tate-owned commercial banks and how to enhance them".The text analyzes and summarizes the problems which the basic level banks face through the performance and questions gained by the RongHui Sub-branch of China Construction Bank and explore a way through which the basic level banks can raise the economic profit and improve the core competence. The text introduces the operating conditions of the RongHui Sub-branch of China Construction Bank and summarizes the profit and affairs happened in practical works briefly. And analyze the development of retail loan business, bad assets, human being resources, middle business, internal management and Corp. Business development. The mentioned questions exist for both the RongHui Sub-branch of China Construction Bank and the other banks. The text seeks deeply for the root that makes these problems appear and refer the advanced management experiences of international business bank trade and the reforming experience of the other internal banks and finally summarizes some ways and countermeasures for the problems.