An Empirical Study Of Factors Influences The Using Airline Mobile Business

With the increasing of the users who use the mobile e-commerce lots of enterprise must develop the strategy of mobile e-commerce. People who have ability of acceptance in mobile e-commerce are uneven. The social Apps and News Apps are very popular according to the report of mobile e-commerce in Feb.2014. The airlines mobile e-commerce and the travelling mobile e-commerce have been used in low frequency. The www.Ctrip.com and the www.Qunar.com still dominate in airlines and travelling mobile e-commerce because of their extension. So it is high value for us to research the airlines mobile e-commerce be used by users.China Eastern Airlines which is a traditional air transport enterprise develops its mobile e-commerce used in low frequency because the users just check-in, book the tickets, search the flight status in CEAIR. It can’t provide the other company’s message and services. So it is difficult for it to develop Mobile Internet B2C Service.All told, this paper aimed at the mobile commerce Eastern Airlines through the perceived value model to analyze the willingness to use user aeronautical mobile commerce. We mainly use perceived benefit, perceived risk, perceived cost, innovation diffusion is discussed.Finally,in order to improve the China Eastern Airlines Mobile Commerce used more frequently,we must do more extension,ensure savely and make the customer definition of multi dimension through the empirical study to prove.