| In recent years, China’s real estate market is in the doldrums, but the competition among real estate enterprises is still fierce. The XD Real Estate Proxy Company is a small private real estate Proxy Company. In the fierce competition and changing unpredictable market situation, the company’s benefits are obviously decreased. The reason is that the company’s marketing team has some problems. The marketing team is the core of the real estate Proxy Companies and the most valuable talent resources. Therefore, how to make scientific and effective incentive mechanism, and how to fully mobilize the enthusiasm of the marketing personnel, become the issue that all real estate companies pay more and more attention to. The previous old incentive system of XD real estate Proxy Company can not meet the development needs of the company’s sales team; the overall quality of the sales team is not high, and therefore, there appears the phenomenon of serious brain drain, leading the company’s sales decline, which has become a great obstacle to the further development of the company. Therefore, to formulate a modern effective incentive system is the urgent issue for XD real estate Proxy Company’s.In order to overcome the defects of the single incentive system and to mobilize the enthusiasm of the sales staff to the maximum extent, thus improve the effectiveness of the company’s target. The paper strictly follows research ideas of discovery problem, analysis and solve problem. Firstly, from the theory, combined with the meaning and types of incentive motivation theory, study the process and principles of motivation, then on the basis of the analysis of domestic and international theoretical research results, with using literature research methods and examples of the thorough analysis to understand the relevant theory, then, by studying the features of incentive system and marketing team to lay the foundation for the design of incentive system. This paper focuses on the combination of incentive situation of marketing team of XD real estate Proxy Company, analysis its problems. Study on the new situation and new characteristics of the current real estate market and the real estate agent industry, combined with their own actual situation, to develop reasonable and effective talent development strategy. According to the personality characteristics of the members of the marketing team to develop highly efficient and difference coexist incentive system, to fully understand the sales personnel needs, with humanized principle. At the same time, in order to ensure the smooth and effective implementation of incentive system puts forward relevant measures.Through the analysis and optimal design of the incentive system of XD real estate Proxy Companies marketing team, hope to improve sales performance of the company and provide other enterprises useful reference. |
