Marketing Strategy Research Of W Pharmaceutical Company

With the rapid development of our country’s economy,the pharmaceutical industry is faced with increasingly fierce market competition,for the vast number of small and medium-sized pharmaceutical enterprises,no elite marketing talents,do not know,according to consumer demand to adjust the product selling point,the lack of intensive study,the target market of the pulse of the market changes have no certainty of accuracy and judgment,no professional marketing strategy,integrated marketing is impossible.Small and medium-sized pharmaceutical enterprise how to face the fierce market competition is deserving of research.This article in view of the small and medium-sized pharmaceutical enterprise marketing activities was studied,the object of study is a medium-sized Chinese medicine pharmaceutical enterprise in heilongjiang province-W pharmaceutical industry,through the analysis of W pharmaceutical marketing problems,put forward the corresponding solutions.Research will be divided into three parts,the first part,including the introduction and the related theory overview of two chapters,this part of the marketing environment faced by the pharmaceutical industry,for the marketing theory,he Four Ps of Marketingy,research status at home and abroad,the marketing theory,he Four Ps of Marketingy are introduced;The second part,the heilongjiang W pharmaceutical marketing management problems are studied,this part is the main part of the thesis,first of all,W pharmaceutical development present situation and the present situation of marketing has been clear about the W pharmaceutical marketing management;Secondly to W pharmaceutical products,channel,promotion,price a few problems,again from the product,channel,promotion,price starting from several aspects put forward the solving measures;In order to guarantee the smooth implementation of the strategy,from the aspects of human resources,information construction,financing guarantee measures are put forward.The third part,conclusion part,the research is summarized in this paper.