Study On Marketing Channel Model Improvemen For Changzhou Pharmaceutical Co.,Ltd.

China is a big country of drug also is a big country of a pharmaceutical. The past decade, China’s seven major types of pharmaceutical industry (including chemical raw materials, chemical agents, biological agents, medical devices, health materials, medicine, Chinese Herbal Medicine) output value and the total size of the pharmaceutical market in rapid growth. The pharmaceutical industry’s rapid development companies to bring a great opportunity. With the continuous advance of the national medical and health system and in-depth, the further opening of the pharmaceutical distribution market, the government tendering policy for further promotion of essential drugs, and pharmaceutical manufacturers in China also is facing unprecedented competition and challenges. Pharmaceutical companies, especially manufacturers of generic drugs, how can a firm foothold in the fierce competition, how to quickly adapt to market and policy changes, how can we seize the opportunity of medical and health system to achieve the rapid development of the enterprise?The face of the contradictions of market policy changes quickly and the long cycle of new drug approval, more and more pharmaceutical companies to focus on the construction of the marketing channels. Channel construction has become an important factor in the survival and development of the pharmaceutical companies. How to build the product characteristics and pharmaceutical companies, and their own resources and future development planning is to match the flexible and effective marketing channel model, has become an urgent problem put in front of each pharmaceutical company.Changzhou Pharmaceutical Factory Co., Ltd. the existing marketing channels chaos, channel control is poor, the aging of the sales staff, dealers credibility, the channel members of the loyalty of the weak and dealers to select and replace the standard unreasonable, has not to adapt to market changes, corporate resources and future development requirements. Therefore, according to company resources and planning, selection and design of a perfect, smooth, efficient control of effective pharmaceutical marketing channels, and to effectively implement and manage, and is a matter of success or failure to Changzhou Pharmaceutical Factory Co., Ltd.We analyze the marketing environment of Changzhou Pharmaceutical Co., Ltd., to identify problems and the cause of the problem, on this basis, the use of marketing channels, design and decision-making theory, according to the regular drug the products of their own characteristics and the characteristics of the different sales regions, combined with the actual situation of the regular drug marketing resources, open new marketing channels management countermeasures to adjust the marketing strategy to improve the corporate marketing channel construction, strengthen the construction of the distribution channels through the database direct sales channel management and improvement, and hospital resources to maximize the utilization of regular drug pharmaceutical retail end of the pull, and ultimately to refine the marketing strategy of one product of one policy. Build a smooth, stable and efficient marketing channel for Changzhou Pharmaceutical Co., Ltd.