CODC Outdoor Advertising Consulting Company Marketing Strategy Research

CODC is a consulting company which focuses on providing services in theoutdoor advertising market, the main products include published data,assessment and research, monitoring products, and products of a unifiedcurrency are under active development. The main customers include outdoormedia companies, advertising agencies and advertisers. CODC was founded in1998, after16years of development, the product market share reached as high as58%in the published data field, which means it was in a dominant marketposition. The assessment and research, monitoring products also lie in the middleposition in the industry, which market shares were19%and30%respectively.CODC still faces a major stress, such as direct competitors, CTR relies on brand,price advantage that gained market share, and the potential competitors Ipsos,Miaozhen System also began to develop related products on the outdooradvertising consulting market, so that CODC is facing the increasingly fiercecompetition environment. Meanwhile, the outdoor advertising market ushered ina significant change. The number of the original biggest customer groupadvertising agency and media company customer are decreasing, and thecustomers also put forward higher requirements on the original product quality,service standards, and bargaining. Facing the changing market environment, aswell as the increasingly fierce competition environment, in combination with thepractical situation of CODC current product line and competitors analysis,CODC will continue to focus on the field of outdoor advertising consultingmarket. CODC devoted main energy to assessment and research, published data,monitoring products, and to develop unified currency. In assessment andresearch market, CODC make effort to expand market share through leaderreplication strategy. In published data products market, CODC implementleader strategy, by cultivating customer consumer consciousness to expand theoverall market share, by cultivating the core competitiveness and so on to protectthe existing market share. In monitoring product market, CODC implementchallenger strategy, through learning benchmark to narrow the product gap tograb market share. In the unified currency market, accelerate development pace,and form the unique selling point in the product, and through effectivepromotion strategy put the new product promotion market actively, and achievesales success. Through different product to satisfy customers require. Based onthe marketing strategy, including product strategy, price strategy, promotionstrategy timely adjustment, dealing with competitors, meeting new customer demand, we need to stable and expand market share, sustainable and stabledevelopment of the company.