The Implementation Case Study Of Corporate Culture Building About ZS

Since the late1990s, especially since2002, Chinese real estate market which has ten years rapid development attracts a lot of market entry. At the same time, market competition is more and more fierce. The market fell down after a few policies, especially since the second half of2013the limit of credit, purchase policy being carried out. And consumers have become more and more mature, rational through market efforts. More important, part of the real estate enterprise’s operation become increasingly difficult. The competition between enterprises from the product and service, expanding to the corporate culture, brand construction, and other areas of the soft power.This article analyses a state-owned listed real estate companies, ZS real estate enterprise culture management through the methods of questionnaire survey, field visit, explore the problems existing in the enterprise culture of ZS property. ZS property’s long-established "warmth of corporate" culture and brand awareness can keep the stability of the enterprise, but also creates the disadvantage of insufficient enterprise performance orientation, develop slowly. The reasons may be a lot:unreasonable organization structure, process long, unreasonable human resource management system, execution and innovation is not enough, and so on; in addition, due to the strategic adjustment:from the original quality, scale, benefit balanced development to speed up work, to realize2018" billions of sales and profit of billions of expansion strategy" strategic change will need to change the enterprise culture, so The Wolf sexual culture must be imported. The import of culture is bound to with the original "in love" the warmth of the cultural conflict and fusion of two cultures, so how to implement the strategic goals is the focus of this culture.The important of enterprise culture construction is not a simple hanging banner and slogans do superficial, but need solid implement and execute them. Enterprise culture management which related to the realization of enterprise strategic target is system engineering. This paper hopes can offer little benefit for the enterprise culture construction of state-owned enterprises through the case study.