Research On Scenic Spot Ticket Pricing Plan Of The SY Company

According to the development report of philosophy and social sciences of Education Ministry,"2013China Tourism Development Report", China’s tourism industry showed a steady trend of development, and China has become the world’s largest outbound tourism consumers and the world’s third largest destination country. As the tourists’increasing requirement of the scenic spots, such as price, service, and security, reasonable pricing scheme is required to implement enterprise security management, promote the combination of the operating profit, and improve customer satisfaction and balance. The aim of this study is to reach the company long-term sustainable development.First of all, the basic theory of the relevant ticket pricing schemes at home and abroad was generalized. From the review of international ticket pricing schemes, the actual factors that may affect SY pricing strategy was determined on the basis of relevant research results, which was ensured using the questionnaire and subsequent collection.Second, a thorough analysis of the overall results was made by the way of analyzing SY company research results as well as the actual conditions of other Dalian tourism scenic spots using statistical methods such as correlation analysis. The problem of pricing strategy was found and determined. This paper summarizes the possible four causes existing in the enterprise pricing schemes.Third, S Y ticket pricing strategy could be made referring to the ticket pricing strategy theory around the world.In summary, a point of view was formed, and the shortcomings of this article were listed. At the same time, the research can be improved in the future studies.