The Study Of The Marketing Strategy About Y Company’s Gas Engine

For more than one hundred years, the gasoline and diesel has been using as traditional energy in the car all over the world, high development of industry brings many convenience to human, but at the same time there are some problems which can not be ignored:cars have become the focus of the oil consumption areas, atmospheric pollution and climate change is due to the car’s emissions to a large degree. Today, energy saving and environmental protection becomes popular in a worldwide trend, to deal with climate change, low carbon economy is becoming a focus of the international economic competition and growth. The Chinese government announced that, by2020unit of gross domestic product (GDP) of carbon dioxide emissions will reduce40-45%lower than in2005. To achieve this goal, China must improve the utilization ratio of clean energy in the further. The analysis from a variety of energy says, from the resource condition, safety, economy, development potential and the comprehensive quality of power contrast, natural gas is the most realistic energy. Therefore, natural gas as automotive engine fuel is taken seriously increasingly, the natural gas vehicle has become one of the developing trend.Y company has a long history of engine research and development production, in recent years for the corresponding to the call of the national energy conservation and emissions reduction, Y company is committed to research and development of clean and efficient engine products, begin to enter gas engine, and its subsidiary in chengdu positioning for gas product research and development production base. In August2013, the company developed YN30QNE, YN36QNE, YN38QNE whice can meet state five emission standard, new product has small batch installation, and gradually started to market.This paper attempts to study the Y company’s market present situation and the application of marketing strategy, combined with the analysis of the current domestic energy conservation and emissions reduction policy requirements, as well as the development trend of natural gas vehicle industry, to seek opportunities of Y company in the natural gas vehicle industry, and then strive to develop effective marketing strategy, seize market opportunities, in the adjustment of product structure and development strategy at the same time, make Y company’s marketing strategy more stronger, make the gas engine products of the company to become a new growth point of the company’s profit, make the enterprise can be in a dominant position in the fierce competition, to achieve your strategic goals.