Research On Servitization Transformation And Servitization’s Core Competency Improvement Of Shenyang Equipment Manufacturing Industry

Economic crisis causes changes of the world economic structure, which gives Chineseequipment manufacturing industry an opportunity to rise abruptly: on one hand, developedcountries returning equipment manufacturing industry gives pressure on Chinese enterpriseand government to reduce resource consumption, which objectively creates favorableconditions for Chinese equipment manufacturing industry; on the other hand, crisis will breednew technologies and new industries. In these areas, controlling position of developedcountries have not yet formed, which wins a valuable opportunity for Chinese equipmentmanufacturing industry to overtake developed countries’. Shenyang is one of therepresentative cities of Chinese old traditional industrial bases, if it takes advantage of thisperiod to enhance core competency, which will seize the initiative of the future development.Therefore, transformation of Shenyang equipment manufacturing industry brooks no delay.Meanwhile, the world economy is transforming from "Product economy" to "Serviceeconomy". Servitization of Shenyang equipment manufacturing enterprises becomes a newdevelopmental pattern. Based on that, the article launches a series of studies on servitizationtransformation and core competency improvement of Shenyang equipment manufacturingindustry.Based on the related domestic and foreign literature, literature survey method,questionnaire investigation method and numeral analysis are used to study servitizationtransformation and servitization’s core competency improvement of Shenyang equipmentmanufacturing industry. The key researches are current situation and problems of servitizationtransformation and servitization’s core competency improvement of Shenyang equipmentmanufacturing industry, and path selection of servitization transformation.Using qualitative and quantitative methods, the article submits solutions of servitizationof Shenyang equipment manufacturing industry are as follows: changing the traditionalthought and strengthening the service consciousness, understanding customer needs in depthand creating customer value, setting up a scaffold for customers and providing effectiveinteractive ways, supporting producer service industry and raising services outsourcingawareness of equipment manufacturing industry. The countermeasures of servitization’s corecompetency of Shenyang equipment manufacturing industry are as follows: strengthening customer communication and focusing on customer needs in time, digging and protectingservitization’s core competency, dealing with the immediate interests and long-term interests,seeking a balance between specialized operation and multiplex development. And the articleconstructs selection model for path selection of servitization transformation of Shenyangequipment manufacturing industry. The study will help Shenyang equipment manufacturingenterprises to improve core competency after financial crisis period, to seize the high-point ofvalue chain, to achieve sustainable development, which promotes revitalization of oldindustrial bases in Northeast and Liaoning economic and social development.