Research On Business Model Innovation Of Information Internet Enterprise

As a young, is in the development of the business model theory, many domestic and foreign experts and scholars have conducted research and analysis, showing a strong interest, but also made great achievements, but some is still relatively immature need to develop. The researchers type theory is primarily the connotation of business models and system theories constitute research category, while accompanied by the emerging IT technology innovation and development of information on the Internet industry, the industry’s business model and innovative business research is still in the exploration stage. Through this research, we are hoping to conduct more in-depth case studies of Internet information class business model and innovation.The main object of study of this paper is information Internet companies, it is mainly for the research analyzed the type of business model innovation-driven factors, Innovation and innovative ways, etc., and select the industry’s typical enterprise confirmatory case study. First, by reading about business models and innovative literature, business model generated background, definitions and ingredients, and innovative business model theory, value creation theory to make a systematic study and analysis to sort out; secondly, in business model innovation theory and current information on the Internet enterprises widespread business model type as the basic conditions, analysis and research of the drivers of business model innovation, innovation and innovation path methods; and finally, select two typical cases to be analyzed through case the case study method, business model innovation and enterprise in the way of giving a comparative analysis of summary and commentary.Based on information on the Internet Business Model Innovation for a more systematic and in-depth study, draw the following basic conclusions:(1) summing up the current information Internet companies established common business model, can be summarized as direct sales, in the middle platform, value-added charges, three of these four types of market;(2) analysis of the business model innovation-driven factors, including the target audience, products and services, market competition, and internal and external environment and emerging IT technologies in five drivers;(3) analyzed and summarized information on the Internet today enterprise business model innovation path, divided into primitive, imitative, integrity and disruptive business model innovation are four paths;(4) that companies should be conscious business model innovation throughout the business operations The whole process, first around customer value innovation, dig out potential customers and customer needs, propose new value proposition, products and services to meet new consumer groups, to create a new source of revenue and profit model, thus enterprises to achieve business model innovation and transformation;(5) Select two typical enterprise compared summarized way from the business model innovation, discussed in enhancing customer value and increase corporate profits, while the original business model of subversion industry and improvement, and competition on the part of enterprises want to break revelation profit predicament.