Research On The Growth Path Of Internet Companies Based On Business Model Innovation

In recent years,the business model innovation of Internet companies is extremely active worldwide,such as Tencent's "one-stop" online service model,Alibaba's B2B model,eBay's C2C model,Yahoo's advertising model,etc.,subvert the traditional enterprise business model.Peter Drucker(1994)said,"today's competition between enterprises is not product competition,but business model competition."."Internet companies also grow rapidly because of the continuous innovation of their business models.Enterprise growth is a classic problem in enterprise management research,and it is also one of the important problems of enterprise management.Due to different understanding of the theory of enterprise,enterprise growth and enterprise growth has different connotation of enterprise growth theory of the emergence of the so-called "Jungle" phenomenon,has not yet formed a unified theoretical system.The research on the growth of Internet enterprises has just begun.The Internet business is how to grow,what is its growth stage division standard,different characteristics of different stages of growth,how the trend,no clear answer.In this paper,through literature review and found one of the biggest features of innovation in the development of the Internet enterprises is the business model,the development of Internet technology has thoroughly subverted the traditional business model,the business model innovation from the perspective of network enterprise growth.By using the method of case analysis,first proposed by time series analysis of Internet business growth prediction model,and then through the other two companies together with the Tencent,do a detailed analysis of the model,the Internet business growth is divided into free users,the core business profit stage,multi field cooperation and competition stage three stages,finally put forward business the Internet business model innovation based on growth stage model;analysis of the Internet business platform function and its development trend,this has guidance meaning to the Internet enterprises and traditional enterprises.In this paper,the biggest innovation is the study of Internet business growth from the business model innovation angle,make internal interpretation level of the business model for the Internet business growth,provides a new perspective to the development of the Internet business,put forward three stages of Internet enterprise growth path,in the current academic field has been the research,it is a new attempt.