Research On Service Marking Strategy Is The Right To The Contracted Management Of Rural Land Right Registration Of Y Company

The contracted management right of rural land registration of the right business is based on the "rural land contract law","property law" and other laws and regulations, the county (District, city) land contract management department of rural family contracted land of farmers, the plots of land area, spatial position information and its changes on the register, the right to land contractual management certificate local people’s governments at or above the county level by the right, to further clarify the rights and interests of farmers to contract land. Y is a company providing the land and real estate management information and solutions for high-tech enterprises, the scope of business includes mapping, software and consulting and so on. As a long-term commitment service to China’s agriculture market, Y company occupy a higher market share in the industry.This paper uses the relevant marketing strategy theory and model, analysis of the right of rural land contracted management right Y company registration business marketing strategy analysis research:from the market survey (environmental analysis) to determine the target market, and then to the selected target market marketing strategy. Namely, this paper first analyzes the macro environment of Y company registration of the right to the contracted management right of rural land business, mode analysis of the use of the PEST model, followed by analysis of the micro environment, carries on the analysis from the competitors, customers and Y company itself to these three aspects, and the use of SWOT and marketing mix strategy analysis method. Based on these analysis, find the current right of rural land contracted management right Y company registration business strategy for the problem, and proposes some suggestions for new, including product, price, channel, promotion, personnel, physical display and service process and other aspects of the strategy.