| With the deepening influence of internet technology on the traditional business form, exploring business model innovation has become the focus in the academic circles and business circles. Facing the changes in the external market environment of politics, economy, society and technology etc, Capital Airport VIP Service, the traditional service, after10years of rapid development, its original business model is adversely affected and enterprise development is now in trouble, so business model innovation should be conducted urgently.Based on the theory of business model innovation, this thesis explores innovative solutions through the empirical research on the Capital Airport VIP Service module. According to the domestic and foreign theory on business model innovation, the thesis designs the essence, elements and innovation paths etc of the business model in the Internet Era and establishing a new basis for theoretical research, and analyzes the existing target customers, products and services, marketing channels and profit model of the Capital Airport VIP Service, then points out the existing problems of current business model. Combined with the diagnosis of the current market environment, its own resources and business capacity of the Capital Airport VIP Service, the thesis focus on the study of the feasibility of the business model innovation of the Capital Airport VIP Service, and makes clear the path and direction of the business model innovation in the future. Finally, this thesis combines current problems of the business model with the direction of the future business model innovation of the Capital Airport VIP Service, and proposes specific solutions and recommendations for the future business model innovation. |
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