The Pricing And Economic Value Evaluation Of Online Advertisement On High-speed Rail:under Wifi Environment

This paper describes the background of online advertising and high-speed rail advertising, which shows that online advertising is the trend of the times at home and abroad, and as the fourth media after newspapers, radio and television, it creates enormous business opportunities. Nowadays, many companies have started to set up high-speed rail advertising wifi pilot, by which to run the high-speed rail online advertising. But now there are not any researches about the economic value and advertising pricing for high-speed rail train advertising under wifi environment, so this paper carry out the related researches to fill the gaps in this field.This paper studies in advertising pricing research and advertising enormous pricing research two aspects. In the aspect of advertising pricing research, analysing the factors that influence advertising pricing, and regress the data which calculates the price by day or by CPM to establish the online advertising pricing model under wifi environment And valuing the economic for online advertising from the aspects of high-speed rail station and advertising business, by which to obtain the model of advertising economic value.Both of two methods reflected the economic value of online advertising for the high-speed rail train advertising under wifi environment,.Finally, this paper obtains two high-speed rail advertising pricing models which is by day or by CPM from two aspects of the high-speed rail station and advertising business,.This offered a new idea for the theoretical study of high-speed rail and provethe theory of high-speed trains offer a new idea, but also provide a reference to serve the high-speed rail online advertising for high-speed rail station and the advertising business...