Research On Strategy Of Tourism Development In Huaihua

Tourism industry, a sunrise industry, with its good economic benefit and less environmental pollution, low resource consumption, strong driving force, strong industry correlation degree, great capacity of employment etc, has become the strongest momentum in the global economic development and one of the largest industries. In recent years, strategy problem of tourism development in developing areas is one of the important issues of tourism research. Huaihua as a mountainous developing area, to speed up the tourism development is conducive to improve its image, optimize the industrial structure and promote the sustainable development of local economy and society.With abundant tourism resources in Huaihua, but the development is relatively lagging, belongs to developing tourism destination city. Around many well-known tourist destination, to achieve the leap development of extraordinary, Huaihua must find its own unique positioning. Convergence development of tourism and culture is an effective way, to building its unique cultural tourism brand, showing the advantage of developing areas.The paper identifies relevant factors in the tourism industry, from its present condition of tourism resources, tourism development, based on theories of developing areas of economic and tourism, tourism value, and analyzes the advantages, conditions, existing problems and facing opportunities. On this basis, according to the tourism system and macro and micro tourism environment, it layouts tourism development strategic, construct a overall tourism industry framework. And the paper determines tourism strategic targets, strategic layout. At last, put forward strategic countermeasures, the government leading, first priority to the development, quality driven, propaganda, tourism development and urban construction, traffic ahead, the coordinated development, etc.The paper enriches research contents and has certain theoretical value, as guiding practice with developing area theory and tourism system. At the same time, based on the development actual of tourism, it put forward the strategy and development thought, by finding putting forward, analyzing and solving questions. On one hand, it is good for government to improve and adjust the tourism industrial policy, through the tourism industry to drive its economic growth, to promote the economic sustainable development; On the other hand, Huaihua as a typical representative developing area, the paper carries on the empirical research. And there is some actual reference value to other developing areas.