Research On Countermeasures For The Development Of Tourism In The Central Area Of Huaihua

Since the reform and open policy implemented, our social economy advanced by leaps and bounds. With the enhancement of living standards, people’s demand for spiritual and cultural life is increasing, in addition, the quick speed of urbanization proceeding and pressure of fast-paced world, all of these lead to tourism becomes one of the most popular method of entertainment to relax. This huge demand background has rapidly stimulated the development of tourism industry in China. Tourism industry has become the important part of economic development of our country. At the same time, the tourism industry has a positive role in the optimization of the industrial structure of our country, improving the people’s material and cultural level and promoting the harmonious development of economy and environment.Huaihua is located in the southwestern of Hunan province and it has a good reputation since ancient times, such as “The gateway of Yunnan and Guizhou provinces” and “The throat of Hubei province”. It’s historical heritage is very deep and the middle area of Huaihua is considered as one of the most potential area of gold rich tourism resources in China. In recent years, under the strong support of the municipal Party committee, city government hall and the Provincial Tourism Bureau,tourism industry in the central area of Huaihua showed a good momentum of post-transcendence, but industry development is not balanced, the driving force of industries is not strong, service facilities are not perfect and innovation ability of tourism is lacking. Those problems restrict the enhancement tourism level and the expansion of industrial scale in Huaihua middle area.In order to make full use of the middle area of Huaihua unique tourism resources,give full play to its geographical advantages, improve the tourism innovation driving ability, strengthen the coordination and cooperation between regions, so achieve the sustainable development of regional tourism economy. This paper takes the middle area of Huaihua city as the research object, via the combination of natural and geographical location of middle area, situation of society and economy development and the development status of tourism industry. This paper uses geographic information system, analytic hierarchy process and the correlation theoretical basis of tourism management to research the development of middle area tourism, make each area can be reasonable positioning. Introducing innovation driving factors based on the traditional tourism development evaluation. Considering impact of tourism in the middle area of Huaihua based on the innovation driven capacity(product innovation,development innovation of support the construction, tourism enterprise innovation).Then this article will establish the tourism development index system in middle area of Huaihua, making a comprehensive analysis of tourism situation of this region, and finding the development problems of it.According to the analysis result,there are some problems including small-scale,shallow level of the product exploitation hierarchy, support construction is not perfect and lack of the innovation driven ability. According to the high-quality, sustainable and innovative new thinking of tourism, then putting forward correspondingcountermeasures based on realistic foundation of tourism development and the macro development needs in the middle area of Huaihua, Firstly, expand the scale of scenic spots, increase the capacity of tourist reception and pay attention to products innovation. Secondly, strengthen the facilities construction of tourism support. Finally,implement innovation driven development strategy, improve industrial added value.,promote tourism industry transformation,The purpose of this paper is to provide the theoretical basis to the tourism development of the middle area of Huaihua, let the tourism industry go on the road that have its own features and sustainable.