Fresh Agricultural Products’ Network Circulation Model Analysis Based On Costing

Different fresh agricultural products have different transport requirements and consumer groups;Different agricultural scales have different trading ways and marketing information;Different network circulation chain’ participators have different circulating efficiency and cost structures.However,these variations reflect in the diversity of fresh agricultural products’ network circulation models.How the network circulation chain’ participators to select a fitted fresh agricultural products’ network circulation model is the main aim.This study base on gannan orange,wanting to give some suggestions about developing fresh agricultural products’ network circulation.This paper wil tell three parts:Firstly,theoretical parts are given in chapter one and chapter two.On the one hand,it summarizes the research backgroud and significance of gannan orange’ network circulation;On the other hand,it reviews all papers about fresh agricultural products,network circulation and markting cost.These studies make best contribution for the basic concepts and research theories.Secondly,survey parts are given in chapter three and chapter four.Analyzing the specific problems about current gannan orange’ network circulation through planting.Network circulation and network marketing.Besides,the paper put five fresh agricultural products’ network circulation models as the summary,the different network circulation models calculate every supply chain nodes’ cost.Thirdly,model part is given in chapter five.According to previous surveys and deep questionnaires,the paper establish cost influencing factors about gannan orange’network circulation models.In addition,it put different costing factors to compare influence.