Study On Circulation Problems And Countermeasures Of Fresh Agricultural Products In China

Since the beginning of the 21 st century,the living standards of the Chinese people have been significantly improved under the background of higher levels of economic development.This has directly reflected the dramatic changes in the pattern of consumption and consumption in China,and the quality and consumption of fresh agricultural products.improve.With the material decision-making awareness,under the new economic and consumption environment,the traditional circulation pattern of fresh agricultural products has been difficult to meet the current consumer demand for product quality and arrival speed.At the same time,the emergence of new models has brought about new problems.At the same time,the circulation mode of new live agricultural products with fresh e-commerce as the sales terminal is being promoted and developed,and a revolution in the field of circulation of agricultural products is underway.This article uses the literature review to summarize relevant theories and development models of fresh agricultural product circulation both at home and abroad,and in-depth understanding of the basic concepts of live agricultural products,agricultural product distribution channels,agricultural product circulation model,fresh electricity supplier,and analysis of transaction costs.Theory and Marx's circulation theory have made a detailed exploration of the current situation of the circulation of fresh agricultural products in China.It is divided into five chapters:The first chapter mainly describes the background of the topic and the significance of the topic,domestic and foreign research review,research framework,and innovation and deficiencies,and a brief outline of the structure and framework of this article.The second chapter analyzes the basic concepts and theoretical basis of the circulation of fresh agricultural products.This chapter has elaborated the basic concepts of live agricultural products,agricultural product circulation channels,agricultural product circulation models,and fresh electricity suppliers,and then analyzed transaction cost theory and Marx's circulation theory.Chapter 3 analyzes the current situation of fresh agricultural products circulation in China from the macro and micro factors,and summarizes several aspects of the circulation.By summarizing the circulation patterns and problems of China's fresh agricultural products,we will further analyze the development status of fresh electricity suppliers based on related cases.The fourth chapter summarizes and analyzes the experiences and references of fresh produce circulation in developed countries and regions.By summarizing the advantages of developed countries in the science,technology,supply,and regulatory aspects of the circulation of live agricultural products,the experience characteristics that favor the circulation of live agricultural products in China are summarized and used as references.Based on the analysis and analysis of previous chapters,Chapter 5 explores the conception of China's fresh agricultural product circulation model and related strategic proposals.Through further analysis of the development of fresh e-commerce,it also lists related protection strategies that are conducive to the development of e-commerce circulation of fresh agricultural products.