Study On Circulation Pattern Of Fresh Agricultural Products In Shandong Province

Agricultural products are the necessities of residents' consumption,and it is an important material to ensure the economic and social development of our country.In recent years,with the spread of the concept of green and healthy life,the total amount of production and consumption of fresh agricultural products has risen year by year.Shandong province is an important production and consumption province of fresh agricultural products in China.Its fresh agricultural product circulation mode is representative in China.On the way of modernization,modern rural construction has been plaguing Shandong's rural strategic development.The existing circulation mode of fresh agricultural products can no longer satisfy people's growing consumption demand.With the development of e-commerce,on the basis of traditional circulation mode,there has been a circulation mode of fresh agricultural products,such as "agricultural super docking","e-commerce platform" and so on.In the market of fresh agricultural products in circulation "difficult to sell" and "expensive to buy " phenomenon emerge in an endless stream,the establishment of fresh agricultural products circulation mode of efficient,stable and convenient,can alleviate and gradually solve the problem,increase farmers' income,narrowing the gap between urban and rural and promote the development of other industries.This paper analyzes the current situation and problems of the existing fresh agricultural products circulation mode in Shandong province.Through the analytic hierarchy process,it establishes six index factors,and makes a comparative analysis of the three main fresh agricultural products circulation modes in Shandong province.By referring to the circulation experience of fresh agricultural products in developed countries or regions such as America and Japan,combined with the direction of agricultural development in Shandong,we put forward policy recommendations to ensure the efficient operation of fresh agricultural products circulation mode.