The Strategy And Practice Of HB Clothing Company Custom Business Networking Development

With the development of Internet and e-commerce, the development of the traditional manual customization industry faces a serious challenge. how to not to be eliminated in the Internet age and with the help of a network is the new direction and choice for traditional manual customize business, which has become one of current focus.HB clothing co., LTD. is a tiny company which mainly do traditional manual customization business, there are two pieces of business, one of is traditional men’s suit customization, another is performance clothing customization. in the backgroud of network, the company faces unprecedented opportunities and challenges. In order to further expand their business channels, the company implement the strategy of the customization business network and practice, but the effect is not significant.For this issue, this paper elaborates the research background, the research both at home and abroad, the research methods and content in the introduction part, and also elaborates the relevant theories about clothing customization business network, which supply the certain theory basis to the research of this paper, and then analyse the present situation and network development environment and the existing strategy of HB clothing company. Finally put forward the improvement measures and Suggestions, hoping to help HB clothing company custom business market competitiveness improved in the network era.