| According to statistics China industry insight 2015,China currently has about 227 million children 0-14 years of age,the city children 127 million,100 million children in rural areas,with the full liberalization of the two child policy,our country will be more than ten million newborns each year,therefore,our children's clothing market has considerable market potential for growth.At present,many enterprises at home and abroad have been on the market for development,with the gradual increase in the number of children's clothing enterprises,competition within the industry is becoming increasingly fierce,the business has been transformed into a blue ocean and fierce fighting in the red sea.In this case,the competition between the enterprise market development strategy to become an important competition for market share.In this paper,with the help of relative theories of industry life of cycle in economics and Porter's five competitive models,this thesis discussed the development status of children's clothing market China combing industry and for the future of children's clothing market demand increases,the industry brand market competition is increasingly intense situation,how to focus on the regional brand advantage and strategic layout of the market.In the specific writing,the current situation of children's wear market from several industry status,macro environment,industry environment and other aspects of analysis,discusses the existing Lufang trading company and through the analysis of the advantages and disadvantages of Lufang company's existing market development strategy,and puts forward some problems existing in the Lufang market development process,and analysis of its causes,finally puts forward some Lufang company market development in Shandong,Anhui regional recommendations. |
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